Back When Bezels Had Bezels

Back When Bezels Had Bezels

Nope, that's not a pun. Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of jeans for them. The brand ambassadors would lead the customer through the journey which hopefully ended with a well-fitted jean and a new sign up in Levi's' email list.

Now, this was back in the day and we very cleverly made use of video to make the app seem even more interactive. Almost every step of this brochure/tool had video worked into it. While Levi's provided us with some design elements quite a bit had to be created ad-hoc and was made to be inline with the design system MKTG had created.

Nope, that's not a pun. Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of jeans for them. The brand ambassadors would lead the customer through the journey which hopefully ended with a well-fitted jean and a new sign up in Levis' email list.

Now, this was back in the day and we very cleverly made use of video to make the app seem even more interactive. Almost every step of this brochure/tool had video worked into it. While Levi's provided us with some design elements quite a bit had to be created ad-hoc or inline with the design system MKTG had created.

Here is a video the marketing team made to help with some of the actions you can take on the Find Your Fit iPad app:

Here is a video the marketing team made to help with some of the actions you can take on the Find Your Fit iPad app: