MAIN – LEVIS@2x

Find Your Fit

Year: 2012

Role: Product Design Lead

Plus: MKTG (agency)

Overview

Back in 2012, Mohawk Digital was called on by MKTG to build an app for part of their Levi's campaign. Everyone was jumping on the brand spanking new iPad and wanted to make an app for it. What we built with was more utilitarian than flash. But fun nonetheless.

LEVIS-Project-Image-3@2x
Levisgif(1)
LEVISGIF2
LEVIS-Project-Image-4@2x

Back When Bezels Had Bezels

Back When Bezels Had Bezels

Nope, that's not a pun. Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of jeans for them. The brand ambassadors would lead the customer through the journey which hopefully ended with a well-fitted jean and a new sign up in Levi's' email list.

Now, this was back in the day and we very cleverly made use of video to make the app seem even more interactive. Almost every step of this brochure/tool had video worked into it. While Levi's provided us with some design elements quite a bit had to be created ad-hoc and was made to be inline with the design system MKTG had created.


Nope, that's not a pun. Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of jeans for them. The brand ambassadors would lead the customer through the journey which hopefully ended with a well-fitted jean and a new sign up in Levis' email list.

Now, this was back in the day and we very cleverly made use of video to make the app seem even more interactive. Almost every step of this brochure/tool had video worked into it. While Levi's provided us with some design elements quite a bit had to be created ad-hoc or inline with the design system MKTG had created.


LEVIS_main 5
LEVIS_main 1a
LEVIS_main 4
LEVIS_main 3a
LEVIS_main 2a
LEVIS_main 6a

Extras

Here is a video the marketing team made to help with some of the actions you can take on the Find Your Fit iPad app:

Here is a video the marketing team made to help with some of the actions you can take on the Find Your Fit iPad app:

More projects

Designing for DataProduct Design

Here Comes the SunProduct Design

Walls of InteractivityProduct Design

Funnel DynamicsProduct Design

Simplifying the ComplexProduct Design

A House for EonsProduct Design

Doober!Product Design

Jobsite InspectorProduct Design

Designing for the HungryProduct Design

Everything ElseProduct Design

logo_footer

© 2022 Jonathan Brazeau

© 2022 Jonathan Brazeau

© 2022 Jonathan Brazeau

© 2022 Jonathan Brazeau