MAIN – LEVIS@2x

Find Your Fit

Year: 2012

Role: Product Design Lead

Plus: MKTG (agency)

Overview

Back in 2012, Mohawk Digital was called on by MKTG to build an app for part of their Levi's campaign. Everyone was jumping on the brand spanking new iPad and wanted to make an app for it. What we built with was more utilitarian than flash. But fun nonetheless.

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Back When Bezels Had Bezels

Back When Bezels Had Bezels

Nope, that's not a pun. Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of jeans for them. The brand ambassadors would lead the customer through the journey which hopefully ended with a well-fitted jean and a new sign up in Levi's' email list.

Now, this was back in the day and we very cleverly made use of video to make the app seem even more interactive. Almost every step of this brochure/tool had video worked into it. While Levi's provided us with some design elements quite a bit had to be created ad-hoc and was made to be inline with the design system MKTG had created.


Nope, that's not a pun. Levi’s was looking for a fun interactive tool that would help their in-store brand ambassadors on their quest toward a million fittings. We wanted to build an app to help customers ID their curves and find the best pair of jeans for them. The brand ambassadors would lead the customer through the journey which hopefully ended with a well-fitted jean and a new sign up in Levis' email list.

Now, this was back in the day and we very cleverly made use of video to make the app seem even more interactive. Almost every step of this brochure/tool had video worked into it. While Levi's provided us with some design elements quite a bit had to be created ad-hoc or inline with the design system MKTG had created.


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Extras

Here is a video the marketing team made to help with some of the actions you can take on the Find Your Fit iPad app:

Here is a video the marketing team made to help with some of the actions you can take on the Find Your Fit iPad app:

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© 2020 Jonathan Brazeau

© 2020 Jonathan Brazeau

© 2020 Jonathan Brazeau

© 2020 Jonathan Brazeau